ARE UTILITIES LAGGING THE CONSUMERS ON THE SMART GRID?
Forget about Solyndra, Americans support solar massively, no matter their political orientation (80% republican voters and 94% democratic voters).
This is what shows this recent SEIA poll conducted by Kelton Research. More importantly, 82% of the respondents support some sort of government in solar such as federal credits and grants.
9 OUT OF 10 AMERICANS SUPPORT SOLAR, ACROSS POLITICAL SPECTRUM
Something is changing in the public opinion about renewables, energy policy and energy saving as evidenced by this other survey on the phasing out of incandescent bulbs.
Americans getting turned on by new light bulb tech
http://www.sylvania.com/Energy/SocketSurvey/ Not only are respondents aware of the phase out in 2012 (55%), but they also 53% of them plan to switch to low emission bulbs as soon as next year.
In other words, almost all those who know about the phase out are ready to switch. This could give some good ideas to the smart grid proponents who are encountering more and more hurdles in its implementation.
Smart meter resistance continues: Why don’t utilities tell a better story?
Telling a better story about the smart grid is what the utilities have to learn. But is it only an issue of marketing and communications ability? The difficulty is in expecting utilities to turn their engineering approach into a broader one where they will encompass all aspects of the smart grid transformation; integration of renewables, new attitude toward energy and energy savings, and impact on consumers life style. But maybe, telling a more compelling story starts with giving the whole smart grid effort a more collective momentum. This will be possible through more cooperation and best practices exchange between the multiple stakeholders at play in the smart grid effort. This is what smart grid transformation is all about. Utilities are at the heart of it.
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