Home monitoring services: Where is the market?
Cisco and ATT are partnering in home monitoring services. This market is overcrowded before even taking off.
Starting in March, ATT will offer three home monitoring services packages, one in home security system that will include a video package with the ability to view live video of the outside or inside of the home, and an energy package, which allows remote control of lights, heating, air conditioning and appliances. Another package will allow subscribers to remotely open their door for a pet-sitter or repairman or to check from afar if the doors are opened or closed. A water package will detect a water leak and shut of the supply before any flooding occurs.
In order to provide the service, ATT will create its own monitoring centers. Remote monitoring is a brand new business for the telecom operator.
Serving these needs will require from industry players to approach the market in a very different way. They will need to identify a brand new set of partners and to understand how to build and deliver high value services in areas they are not familiar with. But there always some risk in venturing away from ones’ core business.