SEGMENTING THE ENERGY CONSUMERS
THE 5 TYPES OF ENERGY CONSUMERS IMPACTING SMART GRID GROWTH http://www.greenbiz.com/blog/2011/11/14/five-types-energy-consumers-impacting-smart-grid-growth
The smart grid gives utilities the opportunity to learn and apply the tricks of targeted marketing. The SGCC recently published a study that includes a segmenting in five groups. Very useful initiative, indeed. Let’s make no mistake. The primary aim of utility customer segmentation is improving efficiency not identifying new/undetected needs.
Big question marks:
-What kind of business model can emerge from a business whose goal is to keep its customers purchases under control?
-Will utilities be able to catch up for the loss of business with the selling of new services?
– What kind of services?
–Will consumers be ready to pay for them?
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