SEGMENTING THE ENERGY CONSUMERS

by / Tuesday, 15 November 2011 / Published in Smartgrid-CI Blog

THE 5 TYPES OF ENERGY CONSUMERS IMPACTING SMART GRID GROWTH http://www.greenbiz.com/blog/2011/11/14/five-types-energy-consumers-impacting-smart-grid-growth

The smart grid gives utilities the opportunity to learn and apply the tricks of targeted marketing. The SGCC recently published a study that includes a segmenting in five groups. Very useful initiative, indeed. Let’s make no mistake. The primary aim of utility customer segmentation is improving efficiency not identifying new/undetected needs.
Big question marks:
-What kind of business model can emerge from a business whose goal is to keep its customers purchases under control?
-Will utilities be able to catch up for the loss of business with the selling of new services?        
– What kind of services?                                                                                                             
Will consumers be ready to pay for them?

Today, Smartgrid-CI delivered its subscribers 47 quality news stories, a lot food for tought! Learn more about Smartgrid-CI, go to www.smartgrid-ci.com

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